Your team already sends thousands of emails. Make them a channel.

A 200-person company sends, conservatively, tens of thousands of external emails a month. Each one lands in the inbox of a customer, prospect or partner - people who already know you. That is distribution most marketing teams would pay handsomely for, and you already have it.

The banner beneath the signature

A signature banner is a small, tasteful strip under each person's signature promoting one thing: a product launch, an event, a webinar, a hiring push, a seasonal offer. Because it rides on real one-to-one email, it arrives with the trust of a personal message rather than a marketing blast.

The key is restraint. One message at a time, clearly relevant, and measured - not a cluttered advert that undermines the professional signature above it.

Target it like you mean it

Footer365 lets you target banners the same way you target signatures: by team, department, seniority, or internal versus external recipients. Your sales team can run a different banner from support. New-business emails can carry a different call to action from internal announcements.

• Schedule start and end dates and forget it - the banner appears and retires on time.
• A/B test two creatives and let the click-through rate decide.
• Track clicks in real time, per campaign, alongside signature coverage.

It is the marketing suite the incumbents lock behind their top tier - included from the Marketing plan.

Measure what the channel is worth

Because every banner link is tracked, you can finally answer the question "what did email signatures return this quarter?" with a number: impressions, clicks and click-through rate per campaign. That turns signatures from a branding checkbox into a channel you can justify and grow.